Anyone else watched UFC 111? God of War 3 ads were all over the octagon, and every time the clock is mentioned, Goldberg goes "presented by God of War 3, in the end, there will be only chaos - available only on Playstation 3". Also, on the UFC website, if you watch something related to UFC 111, the video will revert to a 15 second advertisement of God of War 3.
I know this is random, but I thought it was a great idea to place an ad with the UFC. They're an audience that loves violence. And this it pretty much the first time I've seen a PS3 ad with the UFC. All the others have been 360 related (like Gears of War).