ioi said:
Nobody is asking you to look at the ads, I'm saying that technically you don't have the right to block them from showing (even though you can).
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I think this is where you are wrong, ioi. I am not going to discuss whether or not it is moral or immoral to block ads on a website you visit, but technically, you put your content out in the open, into the public, on the internet.
There is no access restriction, so anyone can access the data on your site through any interpreter they'd like, if they want to view your website through a text-only browser, they can, if they want to load the website in a normal modern browser but without pictures, they can, and if they want to block ads, they can.
You cannot legally enforce anyone to view your website in this way or that way, you put it out into the public, whether each user wants to give you anything in return for this service is entirely up to each user (fortunately/unfortunately).
It's sort of like watching TV on the open airwaves, if the user turns to another channel every time there is a commercial break, he is perfectly allowed to do so, and even though it cannot be monitored in the same way, fundamentally it is the same thing.
The nature of advertising will always be that the user can choose whether he wants to consume the ads. It is frustrating for anyone trying to make a business on ad revenue, of course, but you cannot just say "I put this website out in the open, but you can only view it on my terms". That's not how it works.