Here are some NPD comments from NOA - courtesy of IGN:
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"It's the fastest-selling console that we can remember," Nintendo's vice president of marketing and corporate affairs, Perrin Kaplan, said of Wii in a telephone conversation with IGN Wii. "And I think it's going to continue to get bigger."
Wii outsold Xbox 360 in October without having a Halo 3 killer. How? "It's apples and oranges. So many millions of people are enjoying the Wii experience and so many millions of others want to have it," said Kaplan. "It really, in many ways, has very little to do with the other companies. Those who are hardcore gamers are going to own several systems. And you have to remember that there are millions of gamers who have yet to experience Wii Sports for the first time."
Asked if she thought Halo 3's boost to Xbox 360 sales would represent a peak point for Microsoft's console, Kaplan responded, "I think time will tell. I just know that Nintendo has really true expansion that's going on in a pretty amazing way."
Going forward, Nintendo's focus is to make sure that "product gets into the hands of consumers." Kaplan declined to give exact monthly shipment numbers for Wii, saying only that the company is on target to release 17.5 million consoles globally by the end of its fiscal year. "We've raised our projections several times this year. We're ramping up production. Obviously, the demand is there."
Kaplan "absolutely does think" that Wii's hardware sales figures will be larger in November than they were in October. Sales will be spurred by the recent release of the company's flagship holiday title, Super Mario Galaxy, which debuted to rave critical reviews on November 12. So far, the game has performed "crazy good," according to Kaplan. "The launch of Galaxy has done really, really well. We're looking to put together some numbers for you soon."
The Nintendo executive believes that Wii will continue to sell phenomenally well through the holidays and that people will pick up the system just to play Wii Sports. This is partly why the company's next exercise-themed blockbuster, Wii Fit, won't hit stateside until next year, despite a planned Japanese release this December. "It was our calculated decision to really give Galaxy the legs that it needs and to allow the millions of buyers to fall in love with Wii Sports. We'll begin to move into [Wii Fit] next year. It's just different dynamics happening in the different market places. They chose to bring Wii Fit out there and I think that will do really well in Japan - it will be interesting to watch."
Kaplan said that she didn't believe Sony's PSP handheld would be able to catch DS in sales, saying of the handheld, "We're going to continue to blow through the roof."
When asked if third parties have begun to take notice of what fans have referred to as "Nintendomination," the continued sales success of Wii and DS, Kaplan said, "We've had great stuff going on all year, but we are starting to see different developers embrace the different ways in which they can develop for the system."