Not sure if it has been posted but they think Nintendo should drop the price of the Wii before Natal and Sony's motion control releases. Pretty interesting, your thoughts?
Analyst Calling For Immediate Wii Price Cut
http://wii.ign.com/articles/106/1069755p1.html
February 16, 2010 - Janco Partners analyst Mike Hickey states in his latest equity research newsletter that Nintendo needs to promptly cut the price of the Wii console in order to stave off the upcoming releases of both Microsoft and Sony's new motion controllers due this fall.
"We believe Nintendo needs to cut the price of their console from $200 to $150 immediately, as they should establish as meaningful of an installed base as possible before the Natal and Arc are introduced," Hickey wrote.
"We believe they also need to generate strong hardware sales momentum into their competitors release or face the draconian consumer perception of the Wii having a dramatically reduced entertainment value proposition over a faded technology innovation; Rock Band anyone?".
Hickey also believes third-party publishers will "benefit significantly" with both Project Natal and the PlayStation Motion Controller, and cause a certain segment of the casual Wii audience to "migrate" to these new motion controllers.
"We expect 3rd party publishers could benefit significantly over the emerging casual cycle, as their prior experience at the casual market was often tortuous from Nintendo's software domination," Hickey wrote.
"The casual hardware extensions from both Sony and Microsoft will likely drive both additional hardware and software sales, for casual and non-gaming mass market opportunities," he added. "We expect a potential up-migration from a portion of Nintendo's Wii market, as many new gaming console households chose to upscale their game entertainment experience, enjoy a broader array of multi-media options and experience "the new" casual gaming opportunities."
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