I'm not going to defend or attack the guy, I'm just the messenger. For all I know this is another Bruce.

I thought it was interesting, thats all. There are also some interactive charts which are very nice.

We estimate that Microsoft’s (NASDAQ:MSFT) Xbox business, where the company competes with Sony (NYSE:SNE) and Nintendo, constitutes less than 3% of the $30.53 Trefis price estimate for Microsoft.  This implies that the Xbox business is valued at slightly less than $9 billion.

There are three key factors that we consider for Microsoft’s Xbox business:

Xbox Selling Price will Decline to $170

We believe pricing declines will continue as component costs fall, competition remains intense and gaming console alternatives like PCs and handheld devices (iPad, iPod Touch, PSP) become less expensive.  We estimate that the average price of an Xbox console sold in 2010 will be about $235 and that this will decline to nearly $170 over the Trefis forecast period.

You can modify our forecast for Xbox selling price above to see how different pricing scenarios would impact Microsoft’s stock.

Xbox Market Share will Increase to 14%

We expect that pricing declines will continue to make Xbox an attractive platform for many gamers.  In addition, the number of games available on the Xbox will continue to grow which will help the Xbox to retain market share.

You can modify our forecast for Xbox market share above to see how it impacts Microsoft’s stock.

Gaming Console Market will Increase to nearly 140 million units

We believe the number of gaming consoles sold will increase from about 100 million in 2010 to nearly 140 million by the end of the Trefis forecast period as gaming continues to become a more mainstream form of entertainment.  Consoles like Nintendo’s Wii have succeeded at creating new gamer audiences and we believe the Xbox and PlayStation will also seek to appeal to a wider audience of potential gamers.

You can modify our forecast for the global gaming console market above to see how it impacts Microsoft’s stock.

http://www.trefis.com/articles/11031/xbox-less-than-3-of-microsofts-value/2010-02-08

The xbox 360 is the Microsoft Hobby :o.

Valued at $9 billion. That is interesting.

Imagine if Microsoft actually tried...

That was the weirdest thing I've read in a long time.

Where did the marketshare thing come from? - It's just weird.

Exactly you don't just win 14% market share after being out 4-5 years on the market like that unless wii randomly begins to die maybe they think natal will sell twice as fast as the DS?

I think they were expecting it to go from 11% to 14% in a 7 year period. Or something like that. But it was just weird. No explenations or anything.

agreed.

But other than that, this is a surprisingly good prediction. I have seen worse stuff on the internet. Hi @ Pachter

It's basically saying that the 360 brings in a horrible rate of return for the amount invested in it, even for the most recent quarters.

Wait! Did we read the same article?

Where did it say that?