Here is some more... you're talking about 'cloth' texturing and 'cloth physics' where better to get a good example??? NHL 08 has great looking cloth...
Wow even Def Jam Icon has a cloth technique almost as good... this shot is NOT impressive.
http://img528.imageshack.us/img528/7850/nhldjizt5.jpg - Click for full res
The more and more I analyse it the less and less I think it is any good... I'm being overly critical and I should wait for more shots but I'll do the same to them.