The only performance that is important in this context is sales performance ... The PS3 can have all the super-powered cell processors in the world and if it doesn't start selling better Sony will be forced to replace it in 2010 or 2011. Now, if I was Sony, Microsoft or Nintendo I would be focusing my efforts on producing as powerful of a console as I could for $200-$250 in 2010 or 2011; as we're seeing with the PS3 and XBox 360, we're hitting a point where having greater performance is not that noticeable so pricing your system at $400 or $600 to get better hardware is mostly counter productive.