|Erik Aston said:
Explaining why Wii had such a poor launch and slow first year, and had to catch up to the rocketing PS3.
You (still) mistake momentum for "brand name." Gaming is a momentum based industry. Nintendo had to do something bold to launch quickly and gain momentum right out of the gate. They launched with Wii Sports, which attracted fringe gamers tired of the old type of systems, and at least until Wii Fit, were running on momentum since then. Sure, that momentum comes in the form of good WOM, but you can't equate WOM with branding. PS3 relied on brand name but only recently acheived anything resembling momentum.
Er.... Video games are consumer products. For such products, competing brands sell depending on their brand appeal and public image and there are no exceptions. The PS3 hurt their brand image with their early marketing tactics, ridiculous launch price and prelaunch announcements. Given a bad public image, the sales of a product will be stunted severely, and it will takes years to even restore your former image.