With Sony, Samsung, Panasonic, Pioneer, Phillips, and JVC primarily supporting the Blu-Ray format, all these electronic manufacturer's will be competiting for the few who are switching from HD-DVD to Blu-ray. Remember as time passes and the second and third generation players come out, the PS3 will be one of the worst Blu-Ray players on the market. Gains to the PS3 format will be negligible in the U.S., and the 360 was never a factor in Japan anyway.
Lifetime Sales Prediction - 6/29/2013
Wii U - 38 million
XBOX One - 88 million
Playstation 4 - 145 million