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The_Liquid_Laser said:

 Surely they can afford to skip the biggest gaming event of they year when they are launching a new system?  Right?

Joke post?

2018/19 attendance numbers (from a ZhugeEX tweet):

Gamescom : 373k
ChinaJoy : 365k
Brazil Games Show : 325k
Taipei Game Show : 320k
Paris Games Week : 316k
Tokyo Game Show : 262k
G-Star Korea : 235k
......

E3 : 66k

For US, E3 might be everything, for the rest of the world (where Sony sells the most of its consoles), it is almost irrelevant. E3 money is better spent elsewheres.