crissindahouse said: They don't even seem to be that expensive. I'm surprised that MS didn't already try to buy them if they are really only worth a few billions like I just read. You would get huge IPs and big studios for much less as some public gaming companies would cost. And spending some billion to purchase a company isn't really something crazy for big public companies. |
Its not just about the price of a brand but also how profitable they are and can be. ZeniMax might be leaking millions and maybe billions, and if thats the case, not many will want to invest in a company that can hurt shareholders etc.
Also i can't see IPs like Doom bundled in a deal thats worth only $2.5b. I believe ID might be slightly undervalued here.