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colafitte said:

One has to wonder how much profit do Sony really get with PS4 at 200$ instead of the usual price...

At $199, no current gen console is profitable on the hardware level. Like last year, Sony limits the number of units available at this price simply in order to limit the losses on hardware. The idea that "selling more units even at a loss is good because software" isn't really an argument anymore at this stage of the console cycle.