Because the Saturn wasn't a bad console. Sega made certain mistakes. But the 32x, Sega CD, Nomad, Game Gear had bigger parts on Sega's downfall than the Saturn. One could say the Saturn was a victim of Sega's circumstances. Sega had a disastrous launch...but the aforementioned add ons and systems had ruined the people's trust in Sega before the Saturn arrived.
i was a bad console. Make sega runway for hardware business