By using this site, you agree to our Privacy Policy and our Terms of Use. Close

They could probably keep GTA Online going indefinitely as a platform, cease all other game development, and still make more money than they did in the days of Bully, GTA SA/4, The Warriors, and Red Dead Revolver. I remember that there were quite a few times in the late 2000s where they were bleeding money in between GTAs (probably making the next GTA) to the point where EA was eyeing them as a potential takeover target.

NBA 2K is their other big moneymakers. I looked it up and was surprised to find out there were years within this generation where NBA 2K sold more copies than Madden did.