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You know, I don't think this is a complete brand reboot either. While it certainly doesn't have Wii in the name, because that would just be weird, it does seem to be at the very least a spiritual successor to Wii Fit, and they kept the "Fit" branding. I think Nintendo might regard this as a coherent brand, the "Fit" series, where they'll put fitness based QoL software. This would go along side the "Brain" series, where you'd put Brain Age, Big Brain Academy, and probably some future mental fitness based QoL software they're developing now for Switch with the word "Brain" in the title.