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Never made me impulse buy, yet I surely have bought products I had seen advertised, but I either was planning to buy that type of product and was saving up or needed that type of product asap and didn't know that company was in that space before. When I got my first vehicle I had saved up for an aftermarket sound system and I ended up going all Sony because they were good quality for the price and I had seen ads showing they finally were making subwoofers.