Xbox is the 87th Most Valuable Brand in the world

[3sexty]

I would probably suggest that this is the sum of all parts for creating the overall brand impression taking into consideration all the good initiatives in place for future value and the propensity to make money. Things like the innovative subscription service model , playability on pc and other devices such as mobile as well as the benefits cloud will provide to the platform. The article sais as much in this regard.