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Dante9 said:
I get the sense that the listing OP mentioned relates more to revenue than brand recognition. Maybe revenue streams under the Xbox name are bigger than those of Sony or Nintendo. Microsoft has always been one step ahead with their online services and whatnot.
But in terms of actual recognition? No way. Just no way. Microsoft is up there, because of Windows, but Xbox, not so much.

Revenue for the quarter ending June 30th

Xbox - $2.06 Billion

Playstation - $4.62 Billion

Nintendo - $1.58 Billion