Xbox is the 87th Most Valuable Brand in the world

[Ganoncrotch]

the-pi-guy said:

VAMatt said:
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

What?  There is no universe where PlayStation or Nintendo has worse brand recognition than Xbox.

Much of the world calls video game systems "Nintendos" or "PlayStations".  If I ask any of my grandma's what an Xbox is, they're not going to have any clue.  

Nintendo in particular has decades worth of building up their brand.  

If I asked my Grandma what an XBox is she would tell me it's where my Grandad is....

Awwww.... made myself sad now.