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The Fury said:
VAMatt said:
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

I don't think that has ever been a thing in the UK. Nintendo and Playstation as a Brand in anywhere but the US is a far more recognised for gaming and as a brand than Xbox. Microsoft is bigger than Nintendo or Sony. I don't think there has ever been a time in the UK when Xbox became the default word for 'gaming console' like Nintendo and Playstation both have and they both have. No one called Nintendo consoles their names other than the Wii really. It's a Nintendo.

http://www.netimperative.com/2018/09/top-10-most-relevant-brands-in-the-uk-lego-apple-and-playstation-lead-the-way/

This is a UK based poll.

I just looked at the subjects list of 100 brands. Xbox is higher than Adidas. Yeah, okay. But it is a 'value' thing so they are probably being suplimented by Microsoft.

Not to mention that there are some countries that say PS or Nintendo in place of video games. At best, Xbox may have 30%-40% of the gamer population do so in the US and UK.