VAMatt on 09 August 2019
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.
To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.
