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sundin13 said:
EricHiggin said:

Yes, like they told me on day one of Mission Statement 101: Be sure to make your mission statement as vague and nebulous as possible so it can never really be implemented or used to direct policy.

C'mon that is a marketing slogan, not a mission statement. You can do better than that.

https://www.linkedin.com/pulse/7-best-5-worst-mission-statements-americas-top-brands-bosch%C3%A9

“To be a company that inspires and fulfills your curiosity.” – Sony

“To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.” – Disney