Well, looks like the launch of Nvidia's SUPER cards has started the competition: AMD is lowering the prices of the upcoming 5700 cards:
AMD to lower the price of Radeon RX 5700 series ahead of launch
And AMD has confirmed it, via Twitter:
That's a $50 drop for the regular and 50th anniversary 5700XT cards and $30 for the 5700.
If AMD is smart, and Nvidia is really that greedy, AMD will use this 5700 pricing against Nvidia. Now that the price of the 2000 series doesn't really have to drop anymore because of the 5700 pricing, even though it should, if Nvidia launches the Super series, and just increases the prices for those cards, it would and should look really bad on them. If AMD is really smart, they will then immediately drop the pricing of the 5700 series by $50 to $100, basically forcing Nvidia to drop the pricing of the regular 2000 series by the same amount. However, Nvidia won't drop the price of their newly launched Super series, and even if gamers don't buy the 5700, they will buy the regular 2000 cards instead, which won't be good news for the brand new Super series sales. This will hurt Nvidia's image as well as stock price, which have both taken hits already over the last year.
Well Nvidia did things a little differently than I anticipated by preemptively 'dropping' their prices while phasing out the OG 2000 series, which covers a couple angles at once which was smart, but AMD did as I figured and dropped their prices almost immediately afterwards. With the OG 2000 series being replaced by the Super cards, I really don't see any more price drops coming until the holidays at the earliest, especially based on the preemptively 'dropped' Super prices already, so this actually should work out even better for the Radeon 5700 series I would think.
Now AMD has to slowly start filling the Navi line up with competitive models at each performance level and build hype over the next year.
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