No doubt that, both sony and ms will take losses with their next consoles for at least 2 years. MS can take such losses easily, but for Sony which depends a lot on their gaming department, it will be a heavier task.
Depends how you look at it, Sony as a whole or just the games division. PlayStation posted a $2.87 Billion operating profit last fiscal year, so they could sell 28.7m consoles at a $100 loss before wiping out that years profit.
The forecast for this Fiscal year is $2.55 Billion operating profit. They're raking in enough money that they can afford to take a hit.
Personally however I don't think the PS5 will be sold at a significant loss, not $100 per unit anyway. I expect a $500 price-tag and under $600 to produce.
Edit: After seeing that the PS4 sold at a $60 loss I've changed my mind. PS5 may possibly lose more than $100 per unit.Will be easier to guess when we know full specs. Is it an APU? How much RAM? Size of SSD? HDD? etc.Last edited by Barkley - on 02 July 2019
Predictions (Made July 2019)
LTD: PS4 - 130m, Switch - 110m, XBO - 52m 2019 : PS4 - 15m, Switch - 18.8m, XBO - 4.8m 2020: Switch - 22m (Peak Year)