I wish I could be part of that chatter, but unfortunately they decided that, at 12:36 PM of the release date, the game is still unavailable.
Either way, it does seem like I'll have to do the piratebay thing. Oh well.
I had the same problem with Cuphead but I was able to do something to get it to activate, but don't know exactly what it was. I know I went into the eShop and selected the game there to see if there was some kind of "activate" button even though I had already pre-bought it, and I think I also rebooted the Switch. In any case, the game became active at some point during the process and I was able to start playing.
Or it all might have been a coincidence, lol.