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EricHiggin on 12 June 2019
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JEMC said:
EricHiggin said:

Nvidia has a strangle hold on the GPU market and even Navi at $50 cheaper isn't likely to change that much. AMD might as well profit as much as they can without losing too much market share. At least they can use that to up their R&D budget going forward. As long as you have enough people thanking AMD for forcing GeForce prices down so they can buy that Nvidia product they've been waiting for, AMD should just keep pricing slightly below Nvidia's. Worst case scenario, Nvidia basically takes the entire market, then eventually slacks off on the tech advancements and jacks the prices up even more so, and creates the opportunity for another fewer core Intel vs higher core Ryzen at half the price scenario.

I've got a couple buddies who've been AMD/Radeon fans for as long as I can remember, and while they have Ryzen rigs now, they kept their existing Radeon cards for a couple years, and they both bought RTX 2000 cards last boxing day. Neither was willing to wait for Navi and neither says they plan to move back to Radeon anytime soon, even after the 5700 information we have now. There isn't much point in AMD trying to beat Nvidia for the next while. They might as well make bank and PC gamers can either change their minds and save a few bucks, or learn a hard lesson eventually.

Contrary to Intel, Nvidia has no real reason to stop their tech advancements, because their main focus isn't gaming, but workstations, an area that is still demanding more and more compute power. That's why they usually reveal their new architectures showing their compute and workstation parts, and then the cut down gaming versions.

Also, despite how bad was AMD in the CPU front, it managed to hold at least a 20% marketshare or close to that number. AMD has already gone below that number and only bounced back a bit because they rule the low and mid market thanks to its good price/performance ratio. If they start increasing prices, they'll lose that advantage, and they may lose a lot more ground to Nvidia up to a point where they'll be meaningless.

And it's not that AMD is going to launch $50 cheaper products, it's that, as Barkley showed yesterday, they may be even more expensive than the Nvidia counterparts. Mostly so if Nvidia lowers the price of the "older" RTX parts once they launch the Super versions.

Your friends not changing back to AMD is understandable. At best it would be a side-grade rather than an upgrade so, unless you have money to burn, it's not worth it.

Correct, but do you really think Nvidia would put much effort into the cut down gaming versions if they basically had the entire gaming market to themselves, with Intel and AMD fighting for the last 5-10% of the market?

Well is RTX really worth it over the features that the RX 5700 series is bringing to the table? RTX is extra, and what's going to become the next big thing in the future, but how often has Radeon provided extra capability that would be useful down the road, especially as drivers mature and devs take advantage of it, yet it didn't really do much for them for some odd reason.

Radeon can continue to put up a decent fight and continue to lose, or make bank and lose, and hope Nvidia pulls an Intel so they can get their foot back in the door due to a lot of angry gamers and worthy future tech and good will from Radeon. I don't blame AMD because while they're making their CPU comeback, they are just getting started with the GPU's now, but don't have the same luxury with Nvidia that they did with Intel.

It is understandable, which is part of the problem. When long time buyers of your brand who aren't what you would call hardcore, finally switch, and who and are content with the change, that's really bad news. I'm sure AMD knows this, and is probably a big part of the reason for the higher prices. If you're only going to stagnate at best, if not continue to lose market share, yet again, you might as well price gouge while you can.

Maybe in the future AMD will have to become the go to CPU brand with some GPU capability, and Intel will have to go head to head with Nvidia and have CPU's to sell as well.