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pokoko said:
The amount of people not playing games vastly outnumber those who do. Of those who do, the number playing games on something other than a console is in the billions.

In the larger picture, console gaming is definitely a niche.

You could mount an argument for just about anything  being niche, if you hold it up against the world's population, like Rol stated consoles make up 25% of gaming and in terms of per person spending that would most likely be higher again, i can see where Yoshida's coming from he's looking for potential growth and that's fine but using niche to describe console gaming is the wrong use of the word, it makes it seem like it is a marginal business and if so where does it leave Sony and the other sectors of the business would he call them niche since that niche games division was a strong factor in their turn around.