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If PS Now has 700,000 streaming/rental users when compared to PS+s 36 million it's clear which service is the money maker. Of course these are very different services but IMO Sony would be smart to leverage NOW as a way to enhance Plus and increase Plus subscriptions (maybe plus premium). They have the buy in with Plus to the tune of 36 million and using NOW to add value might increase Plus membership and would be worth way more that 700,000 NOW customers on their own.

The business model of streaming anything but older games really requires a huge install base to make software development affordable/profitable and a customer base in the low millions (or below) will relegate that type of service to old games and free to play, micro transaction, GAAS type software.