Did they? what i know they shows Labo on Nindy Direct last year. And many fans are disappointed.
Nope, the initial announcement for Kit 1 & 2 was a 7 minute video dedicated to Labo and before it released they said, "tune in for a new product for kids and kids at heart" or something like that. Kit 3 was randomly announced with a YouTube video and Kit 4 was announced through a press release and a video uploaded to YouTube a few days later.
None of them were included in a Direct.
When the herd loses its way, the shepard must kill the bull that leads them astray.