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Kai_Mao said:
I'm kinda surprised the $35 gift card promotion for Switch is attractive enough to entice more consumers. Sure, its basically a few free games from the eshop, but its not necessarily a must get, even at this time of year. Kudos to whoever thought of using a $35 gift card as an enticing promotion, especially after the huge holiday explosion that was Smash Bros. and Switch.

Well, it can be seen as a 35$ discount for everybody who doesn't just play physical. Combine it with the sale in the eShop in February and you could get some great game with it.