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Kristof81 said:

Europe is more PC centric, but that depends on the country. For example, average Brit is not that different than average American (in terms of hardware purchases). 

  2018       2017       2016      
  Pop. Sales Per. Ratio Pop. Sales Per. Ratio Pop. Sales Per. Ratio
Global 7630M 45M 100% 1:170 7550M 48M 100% 1:158 7466M 38M 100% 1:203
USA 328M 17M 37% 1:20 326M 17M 34% 1:20 323M 13M 35% 1:25
Japan 127M 6M 13% 1:21 127M 7M 15% 1:18 127M 5M 13% 1:26
EU 513M 15M 32% 1:35 512M 16M 33% 1:32 510M 13M 34% 1:40
UK 66M 3M 6% 1:24 66M 3M 7% 1:19 66M 2M 7% 1:27
FR 67M 3M 6% 1:26 67M 3M 6% 1:23 67M 2M 6% 1:31
DE 83M 2M 5% 1:36 83M 3M 6% 1:31 83M 2M 6% 1:37
ROE 297M 7M 15% 1:43 296M 7M 15% 1:42 295M 6M 16% 1:49
ROTW 6663M 8M 17% 1:866 6586M 8M 17% 1:791 6505M 7M 17% 1:1013

 

  2015       2014       2013      
  Pop. Sales Per. Ratio Pop. Sales Per. Ratio Pop. Sales Per. Ratio
Global 7383M 42M 100% 1:203 7271M 46M 100% 1:203 7142M 48M 100% 1:203
USA 321M 16M 37% 1:25 319M 16M 35% 1:25 319M 17M 35% 1:25
Japan 127M 5M 13% 1:26 127M 6M 14% 1:26 127M 9M 18% 1:26
EU 508M 14M 33% 1:40 507M 16M 34% 1:40 505M 15M 31% 1:40
UK 65M 3M 7% 1:27 65M 4M 8% 1:27 64M 3M 6% 1:27
FR 67M 2M 6% 1:31 66M 3M 6% 1:31 66M 3M 6% 1:31
DE 82M 2M 6% 1:37 81M 2M 5% 1:37 81M 2M 4% 1:37
ROE 294M 6M 14% 1:49 295M 7M 15% 1:49 294M 7M 15% 1:49
ROTW 6427M 7M 17% 1:1013 6318M 8M 17% 1:1013 6191M 8M 16% 1:1013