Shadow1980 said:
In the U.S., the PS3's drop in August 2011 from $300 to $250 has almost no impact on sales. There was a roughly 20% YoY jump in September, but that's about it. August was still down, October was flat, the holidays were barely up (and that could be due to Black Friday deals, which first started to be a big deal for hardware that year), Q1 was down YoY in 2012, and Q2-Q4 were down even more. In Japan, there was a ¥5000 price cut at the same time, and the impact was likewise very modest and quite short-lived. Late-life price cuts like that don't do anything major. There is absolutely no precedent for modest price cuts providing a major stimulus to sales after the first several years (price cuts generally result in diminishing returns over time), nor for deeper price cuts being issued at all this late in a system's life. At best, it may reduce the rate of decline a bit, but that's it. Sony is going to look at that experience with the PS3 and likely come to the conclusion that the PS4 isn't going to see any significant growth anymore even if they issue a price cut. |
The rate of decline is greatly reduced I think (though there’s no way to tell what sales would have been if they hadn’t cut) and I think getting under $200 moves it into impulse buy territory plus many people just buy late once they see a certain price. I think it helped ps2 leg it out being under $200 and it would have helped ps3 decline much less quickly.
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