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pokoko said:
Let's be honest with this--the "controversy" probably had very little to do with the decline. Most shooter fans probably had no idea any of that was even going on. They just did a poor job of making people want to buy it overall. Compared to BF1, it did not generate any kind of buzz.

These military shooters being yearly releases really burns through possible source material quickly. They're going to have to get creative.

The fact that it looks so similar to bf1 didn't help. If they jumped to a drastically different setting like vietnam or the future it most likely would have done way better