| Biggerboat1 said:
Yeah, those are the figures that matter. Having a revenue-measuring contest is kind of pointless imo... In 2012 Amazon had a revenue of 61 billion & a profit of... -39 million... |
No, revenue is far from a unimportant figure.
Sure, Amazon loses money regularly. Netflix maybe too. But their revenue keep growing, showing that they lose money but expand their business, their customer base, their reach. It's a strategy for some companies to sacrifice the profit for the growth.
Profit is important, of course, but revenue allows you to see the "size" of the company. Surely some small online shopping companies have a better profit than Amazon, but does that mean that Amazon is losing to them? No.
Both are important and go together, you can't say "this one doesn't matter, give me the other one".
