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Let's put it in perspective. If we take price into account (going by US dollars), Sun and Moon made roughly $220,000,000 with 5.5m copies, Smash Ultimate made $300,000,000 with 5m copies. To make the same, S&M would have to have sold 7.5m copies. So, Smash may have sold around 10% less, but it made 136% of what Pokemon did. Them's some numbers, right there.