CGI-Quality said:
Why should you accept it? Because that's the way it is. It isn't about fairness. As a global brand, Xbox is weaker than its competitors. That's how business works. Now of course, Microsoft can surely do more to improve their situation (and they have started to do that), but 7m in its 5th year only looks 'bad' if you expect the brand to sell like the others. And that's just not how it works. |
The problem here is not the brand itself actually. It is one specific console. With which they did some serious mistakes by positioning and marketing it at launch. The excuse of brand being weaker globally is not really that great as it makes you wonder what exactly have they been doing for almost 20 years. They've been in this market for almost the same time as Sony and still haven't managed to expand the way Playstation did? I don't actually think there is a problem with the brand recognition. While 360 sold 80m+ for the most part because of very strong US presence and still lost in EU/JP, in its days, Xbox brand was somewhat recognised worldwide.