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yvanjean - Funny you should mention the Battlefront microtransaction issue. Because I really think that really only underscored how capricious the consumer can be. There's so many other games that are dominated by microtransactions and pay to win mechanics that consumers happily consume. Most notably, EA's FUT/HUT cards. And I think - depending on just what the EU does and how hard it cripples things - that is where you'll see publishers focusing their pre-order efforts. Alternatively, we'll likely see more cynical use of sites like Kickstarter, such as Sony did with Shenmue III.