One thing to keep in mind with Switch's lead is that it is being fueled by pre-black friday deals to a large degree. The Pokemon bundles release before then and the Diablo and Smash bundles are out now. Black Friday makes up a big, big percentage of the month though. I will say though, Nintendo is going into this month and black friday much better equipped then last time. I'm certain it will be up yoy, question is if it will beat the other two.
Yea I think Nintendo is setting itself up for a better Black Friday this year than last year as well. Last year, not a lot of bundles and the Pokemon Let's Go, Diablo III, Fornite, and Smash Bros. bundles appear more appealing than the lone Mario Odyssey bundle, no matter how great the game was/is. Plus, the $299 Switch + Mario Kart 8 Deluxe BF deal (albeit, it appears to be only a Target exclusive deal) is enticing as well.