It's not the effort it's the way people try to do it. You know what would be a great step? Just creating LGBT characters without making headlines beforehand and just let people find out themselves when they consume the media. That will have a much bigger impact because it directly questions the consumers misconceptions about gender and sexuality.
Just have them fuck whatever they want and don't pretend as if it's something special. That's how integration works. We've reached perfect representation when no one even asks what sexuality a person has and rather just sees it and then proceeds to not care.
Even better when they don't need to put kisses or anything declared either straight or not, but subtle relationship, glazing, intimacy, etc. Just like in RL for most people. You won't really know the sexuality of most people unless you are friends with them, at most you may know they are married (and that can also be just to shelter).
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"