Hiku said:
As we recently found out, Marvel reached out to Sony for this. They could have just dealt with Insomniac directly, but they probably wanted Sony to help promote this game. Marvel specifically asked that Sony contract this to Insomniac. But the most surprising thing to me was that they let Insomniac chose any Marvel character they wanted. I think they made the right choice with Spidey. I can see Marvel doing this again with Sony as this one seems to have turned out really well. But they’ll probably have other multi plat games as well, or even make the same kind of deal with Microsoft or Nintendo. |
Why would anyone give their property to MS? They've been running their own IPs into the ground for a decade now. Halo and Gears are mere shells of their former selves, Fable is dead. Forza is literally the only franchise that is still doing well for them.
I imagine Marvel went to Sony because Sony is the most award winning publisher of the last decade, and has more critically successful/accalimed titles than any other publisher, and has had at least one GOTY contender almost every year. No other publisher in the industry comes close to Sony atm. And it seems Marvel made the right choice as Sony gave managed to delver yet another critically successful blockbuster.