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Areaz32 said:
TheMisterManGuy said:

I disagree. Metroid, Breath of the Wild, Fire Emblem, and Xenoblade weren't designed for children. ARMS, Splatoon 2, Mario Odyssey were designed for general audiences, which includes kids yes, but they don't target kids primarily. Only Labo, Kirby, and Pokemon were explicitly designed primarily for kids. Labo's pretty much the only game where Nintendo came out and straight up said that its for kids. You don't need an M rating to target an older audience. Good advertising, aesthetic design, and quality gameplay have far stronger marketing pull than the black letter on the box. 

Can't say i agree.

Also an M rating just means that it isn't targeted towards children. 

Yes, an M rating is not targeted at children (even though kids still play M rated games anyway so...). My point is that, you don't need to chase a Mature rating to market a game to an older audience. You can do that with good aesthetic design, simple, yet attractive ads, and fun looking gameplay. Nintendo knows this, which is why even kid friendly games like Splatoon 2 and Mario Odyssey were marketed to Adults as much as children.