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My personal opinion on the matter is that if a company is a utility or publicly traded then it must not discriminate on who it serves. If it is a completely private business, like I assume most bakeries are since I've never heard about anyone freaking out over cake stocks, then they can serve or not serve whomever they please. Do I personally agree with them refusing to bake a cake for a gay couple? No. I find that to be shitty of them. Though the gay couple should have just taken their business to someone who will do it for them. The baker who refused loses out on money from that couple and gets an image as a bigot.