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AngryLittleAlchemist said:
What does that even mean though? What could they do to specifically cater to the Japanese audience that doesn't require a major reworking of the entire brand? What could be console specific?

All that sounds like is either PR talk or essentially "we're buying (timed) exclusives"

It surely means that they talked to Square Enix and Bandai Namco (a couple of big international Japanese devs) about very generic stuff like "when do you think we'll get enough games for a new gen".

 

The very few Japanese titles releasing on Xbox sell poorly on it because the audience for those games is on Playstation and Nintendo. That's it. For 1 Final Fantasy AAA that they get, PS/Nin get 20 smaller or weirder "niche" titles, which will never go to Xbox because Xbox basically doesn't exist in Japan.

 

A bit of PR saying "Japan daisuki! Naruto is my tomodachi!" won't change anything to a deep cultural and branding issue. 

Last edited by Faelco - on 06 July 2018