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Mafioso said:

Microsoft won on style and mega announcements. The ending segway to Cyberpunk was just killer-well played. Overall MS, Ubisoft and Bethesda were the top 3 for me.

I thought MS showed plenty of first party.

Cuphead and Sea of Thieves Updates
Halo Infinite
Ori
Gears 5 & PoP (lol)
Forza Horizon 4
Crackdown 3 campaign Gameplay trailer
Battletoads
Announced new non- racer game from Playground in developent
New Santa Monica studio headed by former Crystal Dynamics head Darrell Gallagher

And the ton of multiplats and games from Japanese studios were mostly juicy first looks. The presentation and pacing was great, saw tons of great looking upcoming content.

I thought Sony tried to get artsy-fartsy, coffee house performances on us and as such the pacing fell flat on its face. TLoU 2 and Spidey looked fantastic as expected. The best showing of that conference i thought was RE2 and Ghost of Tsushima. I don't get Death Stranding, its not exciting me after what i saw.

 

What is apparent is MS and Sony have roughly 1 big exclusive the rest of this year (Horizon 4, Spiderman), so the landscape is looking very multiplat focused this fall.

I do find the irony of people saying Nintendo won for showing Smash, and yet want to downplay Microsoft because of the Halo, Forza, Gears thing. Lol.