starcraft said:
I am sorry but I think you have some confirmation bias going on here. You started this thread anticipating a flop, and are now selectively interpreting information to give yourself that result. Solo definitely disappointed relative to expectations in its opening weekend. But domestically it was still the the 4th biggest memorial weekend in a decade. Also, an eventual total of $550-600m is hard to call a bomb in any language. Its almost certain to be profitable, has received strong reviews and excellent audience scores. Like yourself (and apparently Disney) I too am disappointed that a good film didn't do better, but there just isn't a reasonable definition by which it can be labelled a bomb/flop (at this stage). Where I do agree is that Disney needs to learn from the mistakes made on this film. Mismanagement of production that resulted in the budget going from $150m to $250m have clearly taken their toll on the potential for major profit, and seem to have had a significant impact on mindshare - particularly in overseas territories. |
Confirmation bias? The BO has confirmed it. Unless the legs are exceptional, this movie is a complete flop. No way to explain it away.
And that $576.6M figure I gave is just if it stays 40.6% below RO. That's already horrible in and of itself. However, RO had very good legs. Better than TLJ. I highly doubt that figure will remain that "small." This film is likely to not hit $500M.
Angelus said:
Might be the 4th biggest, but it's also about context. Star Wars is far too big a franchise for that to be acceptable. Especially when the memorial day weekend hasn't had much in the way of particularly lucrative releases of late anyway, so it would have been a very low bar to clear for that #1 spot. In fact, it's my personal belief that's the reason they chose to release this movie at this time of year, because they didn't have faith it could do the kind of awesome numbers Star Wars usually hits, so they figured "ah hell, memorial day weekend, we can say we had the biggest release ever there. Nice headline." They won't be pleased that they couldn't even sniff that goalpost. |
Oh, that's exactly what they were doing. They knew it was going to open lower than any of their other SW films, so they were looking to cover up that fact with some positive headlines. They figured it would at least do $140M for the 4 days, which would be enough to take the Memorial Day crown. Unfortunately for them, their actions and behavior towards their fans, as well as the direction of the series, has really turned people off. They couldn't even match POTC:AWE's 3-day gross with their 4-day gross.
