Microsoft may lack in compelling exclusive software but otherwise, they try to grant your every wish.
You can send complaints, feedback and recommendations straight from your console along with a screenshot or video from the Game DVR. I personally compared about the sounds when you press buying on the menu screens. I said I wanted "softer sounds". About a month later, there they were! This is just one example.*
They even have a page where you can vote on which games you want for backwards compatibly. I'm in the early access program and they ask what we like and dislike about system updates and what we'd change.
I give it to Microsoft., easily.
Second place goes to Sony. They mostly do what works for them but what works for them is usually what their fans want. They did finally implement external HDD support (would you believe some game said they didn't want the option at all?) and a few other issues recently. I'm especially surprised how quickly they fixed the PSVR HDR issue. I think the biggest problem with Sony is that some fans won't complain about any issues. It's hard to correct a problem when nobody acknowledges that a problem exists!
Nintendo... I love em but they just do whatever they want. Sometimes it works for them. Sometimes, it doesn't.
*I don't know if anybody else complained. I have no way of knowing. I just know that when I complained, it was fixed soon after.