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Each company has it's iconic characters that are really good for marketing, they milk characters, not franchises.

Xbox doesn't really have that luxury, we just got Masterchief, Steve (Minecraft), and possibly Ori when they start rapidly marketing the sequel.

I don't see much wrong with this, we all love these franchises, and the more of them we see, the better for us. I wish they did more collabs like in Super Bomber Man R, Mario Rabbids, Fallout 4 cars in Forza 6, FFXV and Halo vehicles in Forza Horizon 3.

This is all a good thing. The more Mario the better.

I'm still waiting for a new Super Mario Bros and Pokemon title.