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It's the smart way of doing charity I guess. If they fail to hit the target(s) they can just put the blame on Xbone owners.

If they want to use charity as part of their marketing strategy they should just make a donation right away, as thanks for good sales on PS4 or something, or have a certain amount from every copy sold go to charity. Doing it like this and essentially holding the charity hostage doesn't exactly make you look good.