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The question is unclear. Do you mean best in terms of quality, profitability, sales, value, recognition, contributions or personal preferences? If we talking purely about most recognised brands, you must be out of your mind if don't think Nintendo. 35 years on the console market, over 700 million systems sold, over 4.5 BILLION games sold and still going strong. Even my grandmother knows who's Mario and what's gameboy and tetris.