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Angelus said:
Doc755 said:

Well you know my theory. That Man of Steel was never intended to launch a shared universe. Their production slate is just “we’ll take anything that sounds serviceable!” We should pitch a film

This is probably true

Yep, I think that is spot on as well.  DC/Warner Bros were disappointed with the box office returns from Man of Steel.  So, instead of greenlighting a straight up Man of Steel 2, they announced that the next Superman film would be Batman v Superman.  And, because they were so hell bent on getting to their own Avengers movie (and wishfully hoping for Avengers type profits), that it not only would it not just be Man of Steel 2, it wasn't just going to be Batman v Superman either.  No, it had to be Batman v Superman:  Dawn of Justice so that they could justify to themselves putting out a Justice League movie without laying any of the actual groundwork for it.  It would be like if Marvel hadn't been happy with Iron Man's box office returns.  And so instead of doing the Incredible Hulk or Iron Man 2, they went straight for the jugular and released Iron Man vs The Hulk:  "Here comes the Avengers" complete with 5 second cameos from Thor and Captain America.  Oh, and Black Widow shows up, to which Iron Man says "Who's that?" and Hulk replies, "I thought she was with you."